EPISODE · Apr 7, 2021 · 22 MIN
Authentic Digital Storytelling with Major League Baseball’s Barbara McHugh
from #Storyteller - An Insider's Look Behind the Scenes Across Sports, Media and Entertainment · host #Storyteller
Focusing on authentic content, access to players, and digital-first initiatives helped Major League Baseball (MLB) face the challenges of the pandemic and come out of it with a new connection to a younger generation of fans.Live from the #Storyteller Experience stage, Barbara McHugh, SVP of Marketing for Major League Baseball (MLB) talks about the purpose and strategy behind MLB Originals (15:18), player-focused marketing initiatives (19:02), and how to balance catering to younger and older audiences (27:59). A full replay of the #Storyteller Experience can be found at >> bit.ly/ReplayStoryteller
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What this episode covers
Barbara McHugh and Major League Baseball faced the challenges of the pandemic head-on. Focusing on authentic content, access to players, and digital-first initiatives resulted in a new connection to a younger generation of fans.
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Authentic Digital Storytelling with Major League Baseball’s Barbara McHugh
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