Authentic Eco-tourism with Emily Clay

In this episode of Field Notes, host Eric Hultgren sits down with Emily Clay from Advance Travel & Tourism to explore the world of eco tourism. With a deep background in sustainability, Emily shares insights into how destinations can identify and amplify their eco-forward efforts in ways that are both authentic and effective. The conversation covers: What initially drew Emily to the topic of eco tourism How travel marketers can recognize and support sustainable tourism practices in their regions The importance of transparency and reporting when promoting eco-focused initiatives The evolving landscape of eco tourism and what it means for the next decade Common pitfalls marketers can avoid when crafting sustainability messages Her top recommendation for a book or documentary to learn more about conservation Whether you're already immersed in sustainability or exploring how it intersects with travel marketing, this episode provides valuable takeaways to help shape your strategy and storytelling. Follow Field Notes for more conversations that help travel marketers navigate changing consumer values, emerging trends, and actionable strategies.