Authentic Legal Marketing: Helping Lawyers Find Their Voice with Jeff Lantz

Most lawyers were never taught marketing — yet today it’s an essential part of building a successful law practice.In this conversation, Dave Gold sits down with attorney and marketing strategist Jeff Lantz, founder of Esquire Interactive, to talk about what authentic legal marketing actually looks like.Jeff shares how lawyers can move beyond generic marketing tactics and instead communicate who they truly are, what they care about, and the kinds of clients they want to serve. The discussion also explores why many lawyers struggle with marketing, the power of video, and how law firms can build sustainable practices without trying to do everything themselves.The conversation also turns toward a deeper question many lawyers quietly face:What do you really want your practice — and your life — to look like?If you're a lawyer trying to grow your practice, refine your voice, or rethink your relationship with marketing, this episode offers practical insights and a refreshing perspective.eff Lantz is an attorney and the founder of Esquire Interactive, a digital marketing company that helps law firms grow through strategic websites, SEO, video, and online marketing.His work combines legal experience with marketing strategy to help attorneys attract the types of clients and cases they truly want.Resources & LinksFor Jeff Lantz:Website: https://www.esquireinteractive.comEmail: [email protected] Dave Goldhttps://www.davegold.com/[email protected] learn more about Consultants2Lawyers or to contact any of our guests email [email protected]. If you want to contact the host Dave Gold email [email protected]