Authentic Storytelling with Gina Villarreal-Arcediano

Gina Villarreal-Arcediano is an accomplished television journalist and investigative producer as well as the founder and CEO of Unleashed Advertising & Advocacy. She has over 25 years of experience in media, business development, and marketing at ABC, CBS, FOX, and NBC affiliates. Here, she emphasizes the importance of sending effective pitches, the power of telling authentic stories, and the benefits of aligning brands with nonprofits. Key Takeaways:How to send an effective pitchWhy authenticity and storytelling are keyAligning brands and causes can benefit businesses by showing community involvement. Episode Timeline:1:50      Gina’s transition to creating her own agency3:06      How to create effective pitches5:48      Providing a “full spectrum” of client offerings7:00     The importance of a good media mix8:28      The importance of authenticity in PR11:41   Creating personal stories14:41   The importance curiosity plays in effective storytelling17:19   The benefits of supporting nonprofits20:14   How to align a brand with a nonprofit22:23   Gina’s future plans for Unleashed Advertising & Advocacy This episode’s guest:• Gina Villarreal-Arcediano• Unleashed Advertising & Advocacy Subscribe and leave a 5-star review:https://pod.link/1496390646 Contact Us!Join the conversation by leaving a comment!Drop us a line at [email protected] Global Results Communications on Facebook, X (formerly Twitter), Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.