Authentic Voices: Gala Grigoreva on Branding & Empowering Women in Tech

In this episode of Made in Cyprus – Big Business Stories from a Tiny Island, host Martin sits down with Gala Grigoreva, the CMO at Adsterra, marketeer, mentor, and advocate for women in tech. Gala shares her journey from her early days in PR to becoming a leader in branding and marketing, revealing how she masterfully blends creativity, data, and authentic storytelling to build powerful brands.Gala explains that while brand represents the personality of a business, marketing is its voice - a synergy that is essential for standing out in today’s crowded digital landscape. She also dives into the nuances of personal branding for introverts, the challenges of balancing professional ambition with personal well-being, and how genuine communication can forge lasting emotional connections with customers.Tune in to discover Gala’s insights on leveraging authentic narratives, fostering empowerment in tech, and redefining success beyond conventional metrics.Brought to you by Factory 39.