Authenticity And Personal Branding

Mark starts with saying he thinks he has a brand and it's a work in progress Mark talks about asking friends what his superpower is.  Communication was the common thread Think of a phrase, start using it, keep using it Jim brings up the difference between company brands and personal brands Mark loves the word authenticity, but ironically to claim to be authentic means you're not Mark brings up Bill Campbell and The Trillion Dollar Coach Jim struggles with the personal component of branding and wants to figure it out.  We don't naturally celebrate our accomplishments .  It's generational Things need to make sense.  The goal is to be authentic and consistent The goal is to help others Jim brings up the $1000 cup of coffee in the context of how we might offer our services Mark agrees that people need to be qualified and have skin in the game He talks about being a podcast guest as a marketing strategy Jim takes the topic deeper and gets interested in the psychology of qualifying prospects…we need to qualifying them Mark shares the context of being the editor of the podcast.  Our stuff is good What are you worth?  How much should I charge? Jim loves the idea of agency.  Everyone needs an agent We should be agents The Wall Street Journal article about mid life crisis/transition coaching space Jim's take on the article is a bit different.  He shares his wife's experience at a women's retreat Mark appreciates the need for community and purpose The value of being of service Mark talks about the hiring process and his project helping a couple of kids looking to start a recruiting company Mark shares the idea of mastermind groups Jim recognizes that the work is helping people rebrand themselves Mark brings up Larry Bird, Bob Wolfe and Red Auerbach Then Tom Brady and Bill Belichick and ego Let's be agents for aspirational clients