Authenticity, Culture, Stewardship at Senior Living

Marketing Manager Kenji Hobbs joins Suzanne Newman on the Answers for Elders podcast to talk about how Chateau Retirement advertises itself to new customers. This week's show was recorded at Chateau Valley Center in Renton, Washington.Kenji adds, "I think authenticity and and true value is so important when it comes to marketing and senior living. When I came into the senior living world as a marketer, it was very important to me that the product... was genuine. We really want to offer a service that provides true value. If somebody is making the decision to move into a retirement community, they're putting their care — their world — in our hands."Kenji says, "One thing that we really lean into is the longevity of our staff, because we have such a true family feeling here. I've worked at companies small and large, and I can say the culture here is genuine: the family does care, and extends to all aspects of the organization. We have people that have worked here for 25 years plus, and they love coming to work every day, and the relationships they have with our residents is impossible to recreate on any other."We have very close relationships with our neighbors. We care about not just our communities, but the communities that they exist in. So we really, really also focus on being a good steward to our to our neighbors... For example, we've done highway cleanups, community cleanups. That's tons of community outreach."Chateau Retirement provides independent living, assisted living, and memory care services. They have been locally owned and family operated for more than 25 years. Chateau Retirement has three communities in Washington's Seattle/Puget Sound area: Chateau Pacific in Lynnwood, Bothell Landing in Bothell, and Chateau Valley Center in Renton.Visit them online or call 800.960.1944. Also visit Chateau's specialist page on Answers for Elders to hear more of their shows.Check out our affiliate podcast Alzheimer’s Speaks.Mentioned in this episode:Chateau RetirementChateau Retirement