Authenticity in Entrepreneurship: Finding Your True North Begets Success

In this episode of 10 Minute Tech Talks, host Jonathan Kersting of the Pittsburgh Technology Council delves into how tech companies can avoid failure, focusing on the importance of self-awareness in entrepreneurship.    Special guest Jennifer Honig, founder of Techstra Solutions, shares her journey of discovering her authentic self and leveraging that self-awareness for business success. With her 13 years of experience in building one of Pittsburgh's top technology consultancies, Jennifer provides insights into differentiating yourself, avoiding the trap of chasing money, and the significance of surrounding yourself with the right people.   Learn actionable strategies to discover your true north and build a company that aligns with your values. Don't miss out on these valuable lessons to fuel your entrepreneurial ambitions.   Produced by the Pittsburgh Technology Council, this is a podcast for tech and manufacturing  entrepreneurs exploring the tech ecosystem, from cyber security and AI to SaaS, robotics, and life sciences, featuring insights to satisfy the tech curious.