Authenticity in Sales with Jason Cutter

Jason Cutter, CEO of Cutter Consulting Group, is an author, podcaster and sees himself as a sales success architect for companies and individuals. Even though he didn't have a sales upbringing or background (his bachelor's degree is in Marine Biology), he knows what it takes to be successful in sales. His new book – Selling With Authentic Persuasion  - is focused on helping anyone in sales transform from Order Taker to Quota Breaker. In This Discussion: What authenticity means in the sales profession. Self-awareness and being human in sales. The keys to long term sales success. Jason's journey into sales and his early experiences. The importance of our intention. People don't buy drills, they buy holes! Uncovering underlying customer needs. The Sales Success Iceberg. Why even top performers need ongoing coaching and development. A high level overview of Jason's new book Authentic Persuasion.   Jason's Links: Main Hub/Link: www.jasoncutter.com CCG Website: https://www.cutterconsultinggroup.com/ Authentic Persuasion: https://authenticpersuasion.com/