EPISODE · Jul 8, 2025 · 29 MIN
Authenticity Isn’t a Buzzword, It’s a Business Model
from Stories and Strategies with Curzon Public Relations · host Stories and Strategies, Curzon Public Relations
What if the smartest pitch you ever sent didn’t sound smart at all—but sounded real? In a world where inboxes are flooded with AI-polished messages, Lauren Passell makes a strong case for going the other way: writing like a human, listening like a fan, and leading with a story—not a sales hook. This episode unpacks how to stand out by showing up differently, not louder.Listen For6:44 Authenticity: Real or Just a Buzzword?9:43 The Empathy Wake-Up Call for PR Pros”10:59 Pitching as Love Letters, Not Spam12:00 Tink’s Radical No-AI Policy18:34 Why PR Has a Reputation Problem21:53 Answer to Last Episode’s Question From Guest Bradley Davis Guest: Lauren Passell, Tink MediaWebsite | Email | X | LinkedIn | Instagram | You Tube | SubstackPodcast the Newsletter Stories and Strategies WebsiteCurzon Public Relations WebsiteApply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSend us a note about this episode. We'll reply and thank you on a future episodeSupport the show
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What if the smartest pitch you ever sent didn’t sound smart at all—but sounded real? In a world where inboxes are flooded with AI-polished messages, Lauren Passell makes a strong case for going the other way: writing like a human, listening like a fan, and leading with a story—not a sales hook. This episode unpacks how to stand out by showing up differently, not louder. Listen For 6:44 Authenticity: Real or Just a Buzzword? 9:43 The Empathy Wake-Up Call for PR Pros” 10:59 Pitching as ...
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Authenticity Isn’t a Buzzword, It’s a Business Model
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