Authenticity Over Hype: Branding and Business Advice from a Type Designer with James Edmondson | The Typecast Episode 10

Send us Fan MailIn this episode, Katie and Ilana interview James Edmondson, Founder of OH no Type Co. which specializes in creating custom and retail typefaces. James shares how he got into lettering as a teenager to build his self-esteem and how he now runs his own type foundry. He also shares the importance of execution versus names and ideas, and how marketing authentically on Instagram through his own personality has helped build his community.Listen to this episode as we chat about various topics including marketing, branding, collaboration, and passion projects.Here's what you'll discover in this episode:• How brand names don't really matter and any name can work as long as the product or service is good — ideas don't matter as much as execution. • A good way to add value to customers using marketing tactics like pop-up forms to capture email addresses• The importance of being a genuine community member and building trust through authenticity rather than being "sleazy"• What success looks like for James and the value of a flexible schedule and reliable income• How marketing on Instagram in an authentic way will help in building community and trust• The importance of finding the overlap between your passions and interests to spark new creative project• How building relationships and sharing your passions can lead to opportunitiesConnect with our guest: Instagram (Personal): @jamestedmondsonInstagram: @ohnotypecoMentioned in this episode: OH no Type CO.Spaghett & Meatballs Greeting CardsRob StensonVulfpeckConnect with Katie & Ilana from GoodtypeGoodtype WebsiteGoodtype on InstagramGoodtype on YoutubeWe wrote a book! Grab a copy and sign up to access the audiobook when we release it!Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!Leave us a review on Apple PodcastsSubscribe to the showTag us on Instagram @GoodtypeFollow us on Tiktok @lovegoodtypeLearn from Katie and IlanaGrab your tea, coffee, or drink of choice, kick back, and let's get down to business!