Authenticity Over Perfection: The Power of Podcasting, with Liz Mosley

In this laugh-out-loud, heart-on-sleeve conversation, Katy Cowan is joined by branding designer and podcast host Liz Mosley to explore the messy, magical world of podcasting. With over 120 episodes of the Building Your Brand podcast behind her, Liz shares the honest truth: podcasting isn’t about being perfect—it’s about showing up as yourself. Together, Katy and Liz dive into the highs and lows of running a podcast (awkward endings included), why less polished content often resonates more, and how confidence grows through real conversations. They reflect on the unexpected networking opportunities that arise, the importance of making guests feel at ease, and the joy of being unfiltered, unpolished, and unapologetically real. The episode is full of practical advice for aspiring podcasters, including why you don’t need expensive equipment to get started, how to trust the process, and why you should start before you feel ready. Later this week during our bonus episode, The Spark, you'll also hear plenty of quirky anecdotes—from dream analysis and family picnic fails to their mutual loathing of the word niche. Whether you're podcast-curious or already recording in your cupboard, this is an inspiring, entertaining chat that celebrates creativity, confidence and the power of being yourself. This season is proudly sponsored by the School of Communication Arts.