Authenticity vs. Algorithms: How to Build a Personal Brand That Actually Works with Justin Schuman

In this episode, I sit down with Justin Schuman, a former Broadway actor turned personal branding expert, to talk about showing up online as your full, unfiltered self. With nearly 700K followers on TikTok and a thriving coaching business, Justin helps creators and entrepreneurs build authentic personal brands that feel good—not forced.If you’ve ever felt stuck in your content or unsure how to present yourself online, this episode is a must-listen!Connect with Justin:Instagram: @justinschumanofficialTikTok: @justinschumanofficialLinkedIn: Justin SchumanYouTube: Justin SchumanLevel up your content game with our:📧 FREE WEEKLY NEWSLETTER – Get exclusive content prompts, trend forecasts, and insider tips delivered straight to your inbox. Sign up at http://www.showupauthentic.com/sls-sign-up🎯 AUTHENTIC CREATORS NETWORK – Looking for friends and resources as you grow your creator career? Join our premium community for personalized feedback, weekly virtual meet-ups, and a supportive network of fellow creators at http://www.showupauthentic.com/acn🚀 AGENCY SERVICES – Looking for professional support to scale your social media presence? Visit http://www.showupauthentic.com to learn how Lindsay’s agency can transform your digital presence and drive real business results.Whether you’re a seasoned content creator, aspiring influencer, or business owner looking to master social media marketing, Silly Little Social delivers the perfect mix of entertainment, education, and inspiration to help you navigate and thrive in the digital landscape.🔗 Follow us on Instagram – www.instagram.com/showupauthentic🎥 Follow us on TikTok – www.tiktok.com/@showupauthentic

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This episode is 34 minutes long.

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This episode was published on March 19, 2025.

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