Authenticity vs. Clickbait in The Business of Photography | Ep 33

In this episode, Janice Sullivan discusses the pitfalls of clickbait in the photography business and emphasizes the importance of authenticity and building a professional presence. She shares insights on leveraging social media effectively, the necessity of maintaining an email list, and how tools like ChatGPT can enhance business operations. Janice encourages photographers to focus on their unique strengths and to engage meaningfully with their audience rather than following trends blindly.