Authors Mark Achler and Mert Iseri on Exit Strategy and Building Your Legacy

There are many business books out there for current and future entrepreneurs: How to start, how to raise money, how to market, and more. However, after selling his business SwipeSense to SC Johnson, Mert Iseri, with his mentor Mark Achler, realized there aren’t as many books imparting wisdom about selling your business from all aspects of the process.“The exit hopefully is a joyous moment in time, but your relationships and your legacy lasts hopefully through the rest of your career,” said entrepreneur Mark Achler, who is the managing director at MATH Venture Partners.Listen as Mert and Mark describe the different approaches they took to this book by interviewing not only CEOs but also M&A attorneys and corporate development departments at acquiring companies. The two also discuss the prevailing thought of not worrying about the exit as it will take care of itself, and how the exit actually should be a planned, thoughtful activity. “There's this myth that one day you're sitting in your corner office looking outside the glass window and Jeff Bezos gives you a call and wants to buy her a company. That's not reality,” Mert Iseri said.Don’t miss the trio discussing picking the right buyer, transparency and when to tell the team, earnouts, and other tough areas during an exit process. Follow Mert Iseri on Twitter @mhiFollow MATH Venture Partners on Twitter @MATH_V_PFollow David Cohen on Twitter @davidcohenListen & subscribe to the Give First podcast on Apple Podcasts, Spotify, and more. Hosted on Acast. See acast.com/privacy for more information.