Auto Industry Bailout PR at GM

from On the Record...Online · host Eric Schwartzman

Handling crisis PR at GM before, during and after US taxpayers rescued the automaker with Jennifer Ecclestone (@jenecclestone), Social Media and Executive Communications for the GM Product and Technology division. Jennifer discusses the automotive industry crisis of 2008-2010, how the US automakers got caught without hybrids when gas prices increased, how US Dept. of Defense…

Episode metadata supplied by the publisher feed · Published Feb 7, 2012

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Auto Industry Bailout PR at GM

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