Autoline This Week #1545: 10-Carat Bowtie

Anniversaries are special. That’s one of the reasons they’re celebrated with a particular metal, element or stone. But rarely do they break out the 10-carat diamond because that denotes 100 years, 10 decades or nearly 37,000 days if you wish. Well, besides making cars, that’s just what the Chevrolet brand has been celebrating throughout 2011. From its namesake founder to its iconic product (Corvette) to its darkest day (GM’s bankruptcy), the bowtie has not only seen it all, but survived it as well. So what better time to take a look at this brand that, in its heyday, separated from General Motors, would’ve been one of the largest companies in the world on its own. That’s why John McElroy and Autoline This Week come to you from GM’s World Headquarters in downtown Detroit, Michigan with special guest Chris Perry, the brand’s global marketing chief. Joining John and Chris as they talk about the first century of Chevrolet and beyond are Mark Phelan of the Detroit Free Press and Frank Markus from Motor Trend.