EPISODE · Jun 22, 2012 · 26 MIN
Autoline This Week #1626: We Try Harder
from Autoline This Week - Video · host John McElroy
In 1963 Avis Rent-a-Car came up with iconic “We Try Harder” slogan, which it has carried ever since. But it also seems to be the perfect phrase to describe the current race for the number one selling car in America. After years of playing not just second but third fiddle to the Toyota Camry and the Honda Accord, Nissan has unveiled its striking new Altima and believes this car is prepared to finally challenge that number one slot. That’s why John McElroy and Autoline go on-the-road this week to Nashville, Tennessee to visit the home of Nissan Americas and to talk with the team in charge of taking Altima to number 1.
What this episode covers
In 1963 Avis Rent-a-Car came up with iconic “We Try Harder” slogan, which it has carried ever since. But it also seems to be the perfect phrase to describe the current race for the number one selling car in America. After years of playing not just second but third fiddle to the Toyota Camry and the Honda Accord, Nissan has unveiled its striking new Altima and believes this car is prepared to finally challenge that number one slot. That’s why John McElroy and Autoline go on-the-road this week to Nashville, Tennessee to visit the home of Nissan Americas and to talk with the team in charge of taking Altima to number 1.
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Autoline This Week #1626: We Try Harder
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