Autoline This Week #1640: Retooling the Standard

What this episode covers

It used to be a Cadillac world. Recognized as the top luxury car, its name became synonymous with the best of anything. But then came the 1980s with production issues, an aging demographic and worse, competition from around the world. Suddenly, as Eric Burdon and The Animals sang, their best just wasn’t good enough. For 5, 10, 20 years, the brand wavered until the latest models have shown a bit of life. The man in charge of restoring the luxury nameplate to the top is Don Butler, VP of Global Marketing for Cadillac. He is John McElroy’s special guest on Autoline This Week. Joining the panel are Tim Higgins from Bloomberg and Aaron Bragman from IHS Automotive.

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Frequently Asked Questions

How long is this episode of Autoline This Week - Video?

This episode is 26 minutes long.

When was this Autoline This Week - Video episode published?

This episode was published on September 28, 2012.

What is this episode about?

It used to be a Cadillac world. Recognized as the top luxury car, its name became synonymous with the best of anything. But then came the 1980s with production issues, an aging demographic and worse, competition from around the world. Suddenly, as...

Can I download this Autoline This Week - Video episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.