Autoline This Week #1643: Slow and Steady

What this episode covers

You may only know the company as the one that uses hamsters in its ads but with 24 straight months of U.S. sales records as well critically-acclaimed product, it’s not surprising that South Korea’s Kia is the least known success story in the car industry. Well, joining John McElroy on Autoline This Week to correct that are the men who can talk, first hand, about Kia’s slow and steady growth in the American market. Tom Loveless is Kia Motor America’s vice president of sales and Michael Sprague is its executive VP of marketing (aka., the man responsible for green lighting the hamsters). Also joining John is Brent Snavely from the Detroit Free Press.

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Frequently Asked Questions

How long is this episode of Autoline This Week - Video?

This episode is 27 minutes long.

When was this Autoline This Week - Video episode published?

This episode was published on October 19, 2012.

What is this episode about?

You may only know the company as the one that uses hamsters in its ads but with 24 straight months of U.S. sales records as well critically-acclaimed product, it’s not surprising that South Korea’s Kia is the least known success story in the car...

Can I download this Autoline This Week - Video episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.