EPISODE · Sep 27, 2018 · 27 MIN
Autoline This Week #2232: Millennials Are Driving Car Sales
from Autoline This Week · host John McElroy
The common perception is that millennials don’t want to buy new cars and don’t even want to drive. But Professor Mike Bernacchi at the University of Detroit Mercy, has data that refutes that perception. On this episode of Autoline This Week, he explains how car companies and dealerships should be marketing to millennials.
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Autoline This Week #2232: Millennials Are Driving Car Sales
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This episode was published on September 27, 2018.
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