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Autoline This Week #2408: Cracking the Code on How to Sell EVs episode artwork

EPISODE · Mar 19, 2020 · 27 MIN

Autoline This Week #2408: Cracking the Code on How to Sell EVs

from Autoline This Week · host John McElroy

Automakers have to sell electric cars. It’s the law. But so far EVs only account for 1.4 percent of all new car sales. So how can automakers grow the EV segment? Escalent is a research firm that’s identified six different groups of new car buyers and what motivates them to buy a new car. You might be surprised by its findings because “saving the environment” is not high on their list. Instead, automakers need to key in on other attributes, which is the topic of this show’s discussion.

Episode metadata supplied by the publisher feed · Published Mar 19, 2020

What this episode covers

Automakers have to sell electric cars. It’s the law. But so far EVs only account for 1.4 percent of all new car sales. So how can automakers grow the EV segment? Escalent is a research firm that’s identified six different groups of new car buyers and what motivates them to buy a new car. You might be surprised by its findings because “saving the environment” is not high on their list. Instead, automakers need to key in on other attributes, which is the topic of this show’s discussion.

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Autoline This Week #2408: Cracking the Code on How to Sell EVs

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Frequently Asked Questions

How long is this episode of Autoline This Week?

This episode is 27 minutes long.

When was this Autoline This Week episode published?

This episode was published on March 19, 2020.

What is this episode about?

Automakers have to sell electric cars. It’s the law. But so far EVs only account for 1.4 percent of all new car sales. So how can automakers grow the EV segment? Escalent is a research firm that’s identified six different groups of new car buyers...

Can I download this Autoline This Week episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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