Automakers Don't Understand Their Customers

Volkswagen faces significant challenges in the EV market, notably with its luxury brand Audi, due to a sharp drop in demand for high-end electric vehicles. The potential closure of Audi's Brussels site underscores structural challenges and high logistics costs. Volkswagen has lowered its operating return forecast from 7-7.5% to 6.5-7%, affecting parent company Porsche SE's earnings as well. Despite the current financial strain, including unplanned expenses and exchange rate losses, the promise of EVs remains with benefits like lower maintenance costs and environmental sustainability. Can Volkswagen and the broader automotive industry navigate these obstacles to achieve widespread EV adoption or simply just provide what customers need?Link to the featured video:https://youtu.be/eWEf4Z48k3Y?si=FL4hHU7f9rHuZIzXGrab a copy of my book:https://partsmanagerpro.gumroad.com/l/qtqax"The Parts Manager Guide" - https://www.amazon.com/Parts-Manager-Guide-Strategies-Maximize-ebook/dp/B09S23HQ1P/ref=sr_1_4?crid=3UZYOGZJUNJ9K&keywords=parts+manager+guide&qid=1644443157&sprefix=parts+manager+guid%2Caps%2C244&sr=8-4Please remember to like, share and leave your comments.Videos are uploaded weekly.Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use. No copyright infringement intended. ALL RIGHTS BELONG TO THEIR RESPECTIVE OWNERS*This video is for educational and entertainment purposes only.Become a supporter of this podcast: https://www.spreaker.com/podcast/the-motor-files-podcast--4960744/support.