Automakers need to hit the next demographic wave

What this episode covers

WWJ auto analyst John McElroy reports the next big demographic wave is Gen Z, those 14-28 years old, and Gen A, who are even younger, and the auto execs who figure out what kind of cars they want will be able to ride the wave well into the century. (Photo: 1966 Ford Mustang via Getty Images)

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Frequently Asked Questions

How long is this episode of Automotive Insight?

This episode is 1 minute long.

When was this Automotive Insight episode published?

This episode was published on November 26, 2025.

What is this episode about?

WWJ auto analyst John McElroy reports the next big demographic wave is Gen Z, those 14-28 years old, and Gen A, who are even younger, and the auto execs who figure out what kind of cars they want will be able to ride the wave well into the century....

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