EPISODE · Nov 26, 2025 · 1 MIN
Automakers need to hit the next demographic wave
from Automotive Insight
WWJ auto analyst John McElroy reports the next big demographic wave is Gen Z, those 14-28 years old, and Gen A, who are even younger, and the auto execs who figure out what kind of cars they want will be able to ride the wave well into the century. (Photo: 1966 Ford Mustang via Getty Images)
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Automakers need to hit the next demographic wave
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