Automating Webinars to Scale Marketing – with Melissa Kwan

Melissa is the co-founder and CEO of eWebinar, the leading webinar automation platform that saves you from doing the same webinar over and over for things like sales demos, onboarding, training, and thought leadership content. In this episode, you will learn How does an ecommerce business select a webinar topic that would be interesting and engaging to their customers and prospective customers What are some general rules of thumbs when coming up with the content? Should you use a slide deck, talking head live video, custom graphics or something totally unique? What are some effective ways to promote the webinar so that you get the maximum turnout Examples of some ecommerce businesses that do consistent webinars that get a high turnout and what are some of their secrets to success? For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com  Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ Follow Arlen: Twitter: https://twitter.com/askarlen  Facebook: https://www.facebook.com/arlen.robinson.7  Instagram: https://www.instagram.com/arlenyohance/  LinkedIn: https://www.linkedin.com/in/arlenrobinson/  Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.  Thanks for listening. Be sure to subscribe and leave a review.