Automatización y talento humano: la revolución del market...

What this episode covers

En este episodio hablamos de la revolución que está transformando el marketing: la automatización y la inteligencia artificial, con Maca Riva, María Elisa Botero, CMO de Nutresa, Lucas Chávez-Alcorta, Managing Director en LePub, Paula Bárcenas, GM de Andina en TikTok for Business, Andrés Gámiz, Product Manager Latam en TikTok, trasladamos el set a Más Cartagena, uno de los encuentros más importantes de la industria en la región.Juntos exploramos cómo herramientas como Smart+ y Symphony están redefiniendo la manera en que las marcas construyen, optimizan y escalan sus campañas en TikTok. Conversamos sobre creatividad aumentada, eficiencia, performance, el futuro del media planning y el rol del talento humano en esta nueva era impulsada por IA.Un episodio imperdible para quienes quieren entender hacia dónde va la industria y cómo aprovechar la tecnología para maximizar impacto.

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Frequently Asked Questions

How long is this episode of For You - TikTok for Business?

This episode is 50 minutes long.

When was this For You - TikTok for Business episode published?

This episode was published on November 18, 2025.

What is this episode about?

En este episodio hablamos de la revolución que está transformando el marketing: la automatización y la inteligencia artificial, con Maca Riva, María Elisa Botero, CMO de Nutresa, Lucas Chávez-Alcorta, Managing Director en LePub, Paula Bárcenas, GM...

Can I download this For You - TikTok for Business episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.