EPISODE · Mar 13, 2009 · 8 MIN
AutoSuccess 071 - David Book
from AutoSuccess: The Podcast · host Babcox Media
David Book, co-founder of MyGoalTracking, gives us his thoughts on what makes an effective CRM, why buying software doesn’t solve customer relation issues, and why he believes huge investments in CRM technology are unjustified.
What this episode covers
David Book, co-founder of MyGoalTracking, gives us his thoughts on what makes an effective CRM, why buying software doesn’t solve customer relation issues, and why he believes huge investments in CRM technology are unjustified.
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AutoSuccess 071 - David Book
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