AutoSuccess 071 - David Book
from AutoSuccess: The Podcast Hosted by Babcox Media
David Book, co-founder of MyGoalTracking, gives us his thoughts on what makes an effective CRM, why buying software doesn’t solve customer relation issues, and why he believes huge investments in CRM technology are unjustified.
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This episode is 8 minutes long.
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This episode was published on March 13, 2009.
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