Avec’s Dee Charlemagne On Building A Beverage Start-Up

The beverage category is a crowded place these days, especially with all the launches in the low-ABV and no-alcohol space. (Why are there so many spiked seltzers?) But that didn’t deter Dee Charlemagne, co-founder of Avec, the fizzy mixers you can drink straight up or in a cocktail or mocktail. The brand launched early in the pandemic and has found a devoted audience for its modern flavors, ingredients, and low-to-no-sugar stance. Dee joins host Kerry Diamond to talk about entrepreneurship, funding, Starbucks super fans, and the future of Avec. This episode is supported by Costa Brazil, a line of skincare and aroma for the body, the spirit, and the earth founded by Francisco Costa. Visit livecostabrazil.com for more. Radio Cherry Bombe is recorded at Newsstand Studios at Rockefeller Center in New York City. Our theme song is by the band Tra La La.Subscribe to our newsletter and check out past episodes and transcripts here!More on Dee: Instagram, AVEC Drinks