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EPISODE · Jul 6, 2016 · 13 MIN

Avention: Data-Driven and Account-Based Marketing

from B2B Nation · host B2B Nation

Hank Weghorst is the Chief Technology Officer at Avention. In today's episode, we discuss account-based marketing adoption, what it means to be a data driven marketer, and sales/marketing alignment.

Episode metadata supplied by the publisher feed · Published Jul 6, 2016

What this episode covers

Hank Weghorst is the Chief Technology Officer at Avention. In today's episode, we discuss account-based marketing adoption, what it means to be a data driven marketer, and sales/marketing alignment.

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Avention: Data-Driven and Account-Based Marketing

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How long is this episode of B2B Nation?

This episode is 13 minutes long.

When was this B2B Nation episode published?

This episode was published on July 6, 2016.

What is this episode about?

Hank Weghorst is the Chief Technology Officer at Avention. In today's episode, we discuss account-based marketing adoption, what it means to be a data driven marketer, and sales/marketing alignment.

Can I download this B2B Nation episode?

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