EPISODE · Apr 10, 2026 · 14 MIN
Avi & Nika Dubey, AviNika Jewelry | The Jeff Crilley Show
from The Jeff Crilley Show · host RNCN
Most men's jewelry looks the same. Avi and Nika Dubey got tired of that and started making pieces that actually mean something. Avi and Nika are the husband-and-wife team behind AviNika Jewelry, a custom design house specializing in one-of-a-kind men's rings and statement pieces. Their origin story is personal—Nika designed Avi's wedding ring from scratch after they couldn't find anything meaningful at big-name stores. She comes from a family of artisans; her father makes jewelry in Ukraine and her grandfather has been crafting metal art for over four decades. In this conversation with Jeff Crilley, they walk through how they work with clients to turn personal stories and milestones into wearable heirlooms—from a customer who brought in a rare ruby needing a worthy setting, to a boutique owner in Austin commemorating his new store with a 22-karat gold pinky ring. They talk about their Versailles-inspired scrollwork, why each piece takes weeks (sometimes months) to complete, and their recent feature in the DuPont Registry alongside Cartier, Dior, and Bvlgari. Learn more at avianikajewelry.com
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What this episode covers
Jeff Crilley sits down with husband-and-wife jewelers Avi and Nika Dubey, founders of AviNika Jewelry, to learn how their brand grew out of a simple frustration: Nika couldn't find a wedding ring worthy of Avi. That search led them to build a custom jewelry house where every single piece is a one-off, never remade. Nika's family roots in the craft run deep—her father still makes jewelry in Ukraine, and her grandfather has been creating metal art for over forty years. The couple walks through their collaborative design process, from initial client conversations and hand-drawn sketches to 3D models and finished scrollwork rings inspired by the Palace of Versailles. They also make the case that men have been underserved by the jewelry industry for far too long, left choosing between identical bands while women enjoy endless options. AviNika was recently featured in the DuPont Registry's Valentine's Day gift guide alongside names like Cartier, Patek Philippe, and Bvlgari—a recognition of the museum-quality craftsmanship they bring to every commission.
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Avi & Nika Dubey, AviNika Jewelry | The Jeff Crilley Show
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