AVL Battery and Test Systems with Matthew Hortop, PE episode artwork

EPISODE · Mar 28, 2026 · 19 MIN

AVL Battery and Test Systems with Matthew Hortop, PE

from The Robot Industry Podcast · host Jim Beretta in partnership with A3 Association for Advancing Automation.

Welcome to #157 of TRIP, The Robot Industry Podcast. I met up with Matt in Windsor during the Windsor-Essex' Emerging Technologies in Automation & Mobility Transformation Conference & Trade Show. Matthew Hortop, P.E. is a Technical Specialist for all Things Electrification. AVL is his employer and they are a 12,000-person company focused on powertrains. They don't make engines or inverters, they help customers doing the technology development. Batteries have become an important part of the automotive industry, including the drivetrain. AVL https://www.avl.com/en/engineering/e-mobility-engineering/battery-development-electric-vehicles Some of the questions that I asked Matt: How did you get into the industry? What do you do? What do you have for an automotive OEM? The speed of the battery industry? How do you support your customers? You can find out more about the organizers (Invest Windsor Essex) at https://www.emergingtechnologies.ca/ or at https://www.investwindsoressex.com/. If you would like to get in touch with us at THE robot industry podcast, you can find me, Jim Beretta on LinkedIn. https://www.linkedin.com/in/jimberetta/ Today’s podcast was produced by Customer Attraction Industrial Marketing and I would like to thank my team: Chris Gray for the music, Geoffrey Bremner for audio production and my business partner Janet. And I would like to thank my Senior Audio Software Engineer, Geoff Bremner and you can find more information on his Linketree, linktr.ee/gbaudio Be safe out there! Jim Jim Beretta Customer Attraction & The Robot Industry Podcast London, ON

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