Avocado and mango category deep dive with Jennifer Anazawa of Mission Produce

We're delighted to welcome as our guest for this week's episode Jennifer Anazawa, director of trade and category development for Mission Produce. Jennifer joins us to discuss what's happening in the avocado and mango categories. She talks about the growth of bagged avocados; consumer insights that support offering ripe fruit; price sensitivity of avocados and the variables that affect it; the influence of promotions; what the retailers who best leverage category insights do differently than the rest; why flexibility is key to maximizing avocado sales; what retailers need to know about how consumers buy avocados in advance of the Super Bowl; the surprising amount of mangoes that are bought on impulse; the opportunity for ripe fruit to be a differentiator for retailers; the difference between what retailers consider ripe and what many shoppers consider ripe; and much more. Hope you enjoy the conversation! *Housekeeping Item: Because Mission Produce is a publicly traded company, we want to note that the views that Jenn expresses on this podcast are solely her own and do not necessarily reflect the opinions or positions of Mission Produce. Jenn is speaking from her own perspective and on her own behalf for this conversation.* Podcast Background This podcast is designed to cover all things produce retail: strategy, partnerships, planning, training, leadership, communication, merchandising and beyond. Scroll through our episodes list to find conversations with vice presidents and directors of produce, merchandisers, produce managers, retail dietitians and more. Get Involved The Produce Retail Podcast is hosted by Ashley Nickle, a former trade journalist turned consultant. Have an idea for a topic or a guest? Give her a shout on LinkedIn. See omnystudio.com/listener for privacy information.