Avoid a PR disaster by educating your employees

As CBD retailers grow, their businesses can eventually land a regional or national distribution deal. While this is great for the business, it's important to not lose sight of educating anyone in that process about their products. With so much grey area surrounding CBD in the general public still, a potential crisis could be looming if basic education is ignored. Learn from hemp and CBD expert Jamie Campbell Petty, Executive Director of the Midwest Hemp Council, about how this education can build Brand Protection PR™ for your company!