Avoid Mistakes That These Big Brands Made
from The Lighthouse Brand Builders Podcast Hosted by Peter Wilken
Leaders must avoid two key mistakes in strategic planning: 1. Failing to see the bigger picture: Kodak clung to silver nitrate tech despite the rise of digital, losing relevance and market share. 2. Ignoring early problems: A PR crisis was ignored, escalating into a national issue.
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This episode is 6 minutes long.
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This episode was published on January 23, 2025.
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