Avoid These 3 Mistakes When Pitching Design to Leadership episode artwork

EPISODE · Mar 30, 2026 · 4 MIN

Avoid These 3 Mistakes When Pitching Design to Leadership

from This is HCD – Human-Centered Design, UX & Service Design Thinking Podcast · host Gerry Scullion

We are building an independent global network of people doing human-centred work.Create an account, join our newsletter, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________You've done the research. You have the insights. You walk in confident — and it falls flat. In this episode, Gerry unpacks three mistakes designers make when pitching to leadership, including why leading with your methods kills buy-in before you've even started, and what to do instead.________________________BRING THIS IS HCD INTO YOUR ORGANISATION→ Train my organisation https://www.thisishcd.com/training→ Video Courses https://www.thisishcd.com/courses→ Coaching Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/members→ Gerry's consultancy (Service Design and Design Research) https://humana.design/________________________BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this→ FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion (Sign up for free with an email)https://www.thisishcd.com/dashboard/learning/introduction-to-journey-management→ Discover & Connect with others https://www.thisishcd.com/directory→ Claim partner discounts https://www.thisishcd.com/partnersGerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more...________________________All episodes have been produced by This is Podcasting. 

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This episode was published on March 30, 2026.

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