Avoiding Random Acts of Law Firm Marketing

Episode 37 of the The Mostly Legal Podcast podcast, hosted by Centerbase, titled "Avoiding Random Acts of Law Firm Marketing" was published on May 6, 2025 and runs 37 minutes.

May 6, 2025 ·37m · The Mostly Legal Podcast

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Summary

In this episode of Mostly Legal, Amanda and Rob sit down with John Byrne, President of the Legal Marketing Association and CMO of the mid-sized law firm Gould and Ratner, to talk all things legal marketing, from the basics of building a brand to avoiding “random acts of marketing.”John brings his trademark humor and deep industry insight to a wide-ranging conversation that covers:What small and mid-sized firms get wrong (and right) about marketingHow current clients drive 80% of new business and how to engage them betterThe difference between CRMs and ERMs (and why even your Outlook inbox holds untapped marketing value)How business development is evolving for younger attorneysAnd… a classic RFP horror storyWhether you're a legal admin, firm leader, or aspiring marketer, this is a must-listen conversation packed with practical tips, strategic guidance, and a few laughs.

Episode Description

In this episode of Mostly Legal, Amanda and Rob sit down with John Byrne, President of the Legal Marketing Association and CMO of the mid-sized law firm Gould and Ratner, to talk all things legal marketing, from the basics of building a brand to avoiding “random acts of marketing.”

John brings his trademark humor and deep industry insight to a wide-ranging conversation that covers:

What small and mid-sized firms get wrong (and right) about marketing
How current clients drive 80% of new business and how to engage them better
The difference between CRMs and ERMs (and why even your Outlook inbox holds untapped marketing value)
How business development is evolving for younger attorneys
And… a classic RFP horror story

Whether you're a legal admin, firm leader, or aspiring marketer, this is a must-listen conversation packed with practical tips, strategic guidance, and a few laughs.