Avoiding Scope Creep in Branding Projects | Ep. 87

from Educated Guess :: A Liberal Arts School for the Future · host Educated Guess

There are many categories of projects that all could fall within "brand strategy". However, if you want to avoid taking on immense amounts of scope after a period of time, you have to learn to categorize the bullets as they are flying at you. Here are some suggested categories for assessing the maturity of a brand: Brand Inception Brand Building Brand Graduation Brand Support NEWSLETTER INSTAGRAM

Episode metadata supplied by the publisher feed · Published Mar 16, 2020

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Avoiding Scope Creep in Branding Projects | Ep. 87

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