Avoiding the 3rd Party Cookie Graveyard -- Quimby Melton // Confection

from MarTech Podcast ™ // Marketing + Technology = Business Growth

Quimby Melton, CEO and Co-Founder of Confection, talks about ways to use data in an ever changing landscape. Personalization is the backbone of digital marketing. For the longest time, marketers have used third-party cookies to improve user experience and better target their audience. With third-party cookies on the way out, Quimby discusses how to avoid the third-party graveyard. Show NotesConnect With: Quimby Melton: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode metadata supplied by the publisher feed · Published Feb 3, 2023

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CEO and Co-Founder of Confection, Quimby Melton provides steps to avoid the third-party graveyard.

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Avoiding the 3rd Party Cookie Graveyard -- Quimby Melton // Confection

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This episode is 22 minutes long.

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This episode was published on February 3, 2023.

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