Avoiding The Biggest Marketing Timewasters with Susie Lober | 094

Jon chats with Susie Lober, a marketing expert with over 20 years of experience working with architects. Jon and Susie discuss the pressures and challenges of modern marketing for architecture practices. They highlight the importance of focusing on quality over quantity and avoiding common marketing time wasters like chasing trends, fixating on social media metrics, producing content without strategy, endlessly tweaking websites, and ineffective networking. Susie emphasises the need for a sound marketing strategy, following up on networking efforts, and building trust with potential clients. The conversation underscores the value of intentional and consistent marketing efforts.Today’s GuestSusie Lober helps architects harness the power of marketing to get more of the work they want. If you're feeling overwhelmed by all the different marketing tools and tactics, Susie will help you identify what's most relevant to your business with down to earth practical advice. She is a Fellow of the Chartered Institute of Marketing with over 20 years experience marketing for architects both in practice and independently. She is also an editor of the RIBA publication ‘Cambridge Architecture’.Episode Highlights00:00 Introduction00:44 Meet Susie Lober02:30 Biggest Marketing Time Wasters02:56 Chasing Trends in Marketing07:22 The Pitfalls of Social Media Metrics11:20 Creating Purposeful Content14:17 Website Tweaks and Their Impact29:10 Effective Relationship Marketing36:54 Consistency in Marketing Efforts46:16 Final Thoughts and Takeaways48:20 Travel and Personal Recommendations49:48 Conclusion and Contact InformationKey TakeawaysFocus on What Matters, Not Just TrendsYou don’t need to follow every new marketing trend. Instead, think about where your audience is and what they care about. If your customers aren’t on a certain social media platform, you don’t have to be there either.Quality Over Quantity in ContentIt’s better to share helpful and interesting content than to post all the time. You don’t have to post every day. Make sure what you share is useful and fits your business. This way, people will remember you for the right reasons.Build Real Relationships and Keep in TouchMeeting people is just the start. You need to follow up and keep in touch with them. This helps you stay in their minds, so when they need your help, they will think of you first. Little and often is better than doing a lot all at once and then stopping.Click here to connect with Susie on LinkedIn 🤝Click here to learn more about Susie’s marketing workshops 🖥️Curious about podcasting? Click here to book a chat with Jon 🎧Want to meet people like you? Click here to join our community 🤝Want more freedom? Grab the Architecture Business Blueprint 🎁Follow or Connect with Jon on LinkedIn 🤝👇 And if you enjoyed this episode…Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.Next EpisodeNext time Jon talks about how to use warm outreach to generate leads.