Avoiding The Masonic Bait and Switch

'Bait and switch' refers to what occurs when the product or experience delivered is far inferior that that which was originally promised. Many men knock on our doors with high expectations and we, as a fraternity, also tend to promise great things as well. Are we delivering on our end? Join Dennis and I as we discuss the 'bait and switch' in a Masonic context as well as what we believe to be some of the best practices to help avoid this from happening.