EPISODE · Aug 25, 2026 · 4 MIN
Avon's Two Halves Reunite Under Regent
from Beauty in Five
Regent acquires Avon North America, reuniting Avon halves. Cosmetics Business reports Regent's acquisition puts Avon North America and Avon International under one owner for the first time in a decade, with Lisa Siders named CEO. (Cosmetics Business) South Korea passes first dedicated cosmetics industry law. Global Cosmetics News reports the National Assembly passed an act creating South Korea's first legal framework for cosmetics as a strategic growth and export industry. (Global Cosmetics News) Coty names Soraya Benchikh chief financial officer. Global Cosmetics News reports Benchikh becomes Coty CFO on September 1, 2026, succeeding Laurent Mercier as the group reshapes its leadership and operating structure. (Global Cosmetics News) Epicutis raises $25 million from GroundForce. Cosmetics Business reports private equity firm GroundForce has taken a minority stake in Epicutis, with funds earmarked for brand awareness and skin care development. (Cosmetics Business) Also moving today: Lady Gaga’s latest beauty venture is skin health research firm Outer Bio (Cosmetics Business) Dreame Technology ordered to modify 'two-minute' hair drying claims following NAD investigation (Cosmetics Business) Wipro Consumer Care acquires Dermatouch to enter digital-first premium skincare (Global Cosmetics News) Get Beauty in Five in your inbox every weekday: https://beautyinfive.com
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What this episode covers
Cosmetics Business reports private equity firm Regent has acquired Avon North America, reuniting it with Avon International for the first time since 2016, with Lisa Siders set to lead the combined company at closing. Global Cosmetics News reports South Korea's National Assembly passed a first dedicated legal framework for the cosmetics industry, and that Coty has named Soraya Benchikh chief financial officer from September 1. Also: a $25 million GroundForce Capital investment in Epicutis, Lady Gaga's board seat at Outer Bio, an NAD ruling against Dreame after a Dyson challenge, and Wipro's move for 60% of Dermatouch.
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Avon's Two Halves Reunite Under Regent
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