Avsnitt 21: Returer inom e-handel

Returer inom e-handel är och har varit ett högintressant ämne i 10–15 år. Detta för att returproblemet inom E-handel är stort. Vad är det som returneras mest och hur kan företagen anpassa arbetssättet för att förebygga returerna? Gäst i avsnittet är Maria Zetterberg, tidigare student från Masterprogram i styrning av textila värdekedjor. Maria skrev sin masteruppsats om returer, en mycket uppskattad uppsats som laddats ner många gånger, därefter arbetade hon i ett projekt på H&M för att minska returer. Numera är hon verksam på Amazon. Leder avsnittet gör Daniel Ekwall, professor i textilt management vid Textilhögskolan. Hosted on Acast. See acast.com/privacy for more information.

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