Avsnitt 90 - De emotionella drivkrafterna bakom B2B köpbeslut

from Smarketingpodden - Growth by Smarketing · host Smarketingpodden

Vad driver egentligen ett B2B-köp? Är det rationella analyser eller emotionella triggers? I detta avsnitt av Smarketingpodden gästas Niloo Lopez av Caroline Adlercreutz, copywriter på Smarkify. Tillsammans går de igenom värdepyramiden The elements of value för B2B-beslut, och vilka faktorer som är starkast 2025. Lär dig hur du applicerar dessa faktorer i din marknadsföring och får lojala kunder på köpet.

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This episode was published on April 14, 2025.

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