Awin's Sarah Ruzgar O'Connell: The New Era of Employee Advocacy

Lewis and Elliot welcome Sarah Ruzgar O'Connell, Global Head of Communications at Awin, to discuss the evolution of employee advocacy and how brands can keep their advocacy programs relevant and on top of industry trends.Sarah shares Awin's approach to integrating advocacy into company culture, the role of leadership in driving adoption, and how to keep employees engaged long-term. Sarah also shares the impact of LinkedIn's evolution, gamification, and key strategies for ensuring advocacy remains a priority.Key Topics Discussed:The evolution of employee advocacy and what it means for brandsHow Awin has integrated advocacy into their company culture The role of leadership in driving engagementEnsuring advocacy programs remain effective and sustainableCheck out this special episode if you're looking for practical strategies to enhance your employee advocacy program.Get your free Employee Advocacy Benchmark Report: here.#MarketingPodcast #EmployeeAdvocacy #SocialMediaMarketing #EmployerBranding #BrandEngagement