AWP: Sales, Conviction, and the Patient Journey

What this episode covers

Aaron Werner and Daniel Palmer discuss how optometrists can communicate recommendations with more clarity, conviction, and structure. They explore why patients resist “being sold,” how trust is built through better questions, why “no” is often the second-best answer, and how documenting the patient journey can reveal gaps that keep patients from accepting the care they need.

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Frequently Asked Questions

How long is this episode of EyeCode Media?

This episode is 51 minutes long.

When was this EyeCode Media episode published?

This episode was published on July 8, 2026.

What is this episode about?

Aaron Werner and Daniel Palmer discuss how optometrists can communicate recommendations with more clarity, conviction, and structure. They explore why patients resist “being sold,” how trust is built through better questions, why “no” is often the...

Can I download this EyeCode Media episode?

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