AWP: The Patient’s Story: Reframing Sales in Optometry

Aaron Werner and Daniel Palmer continue their discussion on sales, positioning, and patient communication by exploring the idea of “my story” versus “your story.” They unpack how optometrists can better understand what patients truly want, position the practice around those needs, and show up as the trusted guide rather than the hero in the patient’s story.   ---------------------- Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision