Axel Automotive Brief — Welcome to Storyflo Daily Automotive. I'm Axel. Today, we're witnessing a shift in the industry, with manufacturers responding to changing c

First off, Ford is tackling the challenge of aging vehicle populations. With the average US car now nearly 13 years old, Ford is positioning itself as a go-to resource for repairs and maintenance. The company's "Real Parts. Real Pros. Real Easy" campaign, which includes its Ford Mobile Service program, aims to keep owners coming back to its dealerships. However, as we see in this week's sales numbers, Ford's efforts haven't been entirely successful so far. According to CarScoops, the company's sales plummeted nearly 14% in May, despite offering employee pricing for all models. Meanwhile, Audi is working on revamping its TT lineup, with its upcoming electric sports car set to debut in 2027. As reported by CarScoops, the model will be based on Porsche's 718 Boxster EV, suggesting a bold design move for the German brand. Another major player, Ram, had a notable faux pas when it accidentally featured a Toyota Tacoma on its merchandise. The blunder has since been rectified, but it highlight