Axon President Josh Isner on What His Mentor Bill Belichick Told Him That Still Runs His $45 Billion Company

Ep. 267: Harvard Golf and playing at Whisper Rock alongside Jon Rahm, Wyndham Clark, and Max Homa shaped Josh Isner's understanding of what winning really requires — and it shows in how he leads one of the most competitive companies in America. Axon is the $45 billion public safety company behind body cameras and life-saving technology protecting law enforcement and first responders across the country.  In this episode, you will learn: Why the best mentors are never assigned — and how Luke Larson, a Marine Corps officer just one year ahead of Josh at Axon, chose to invest in him and deliver the one line that transformed his leadership: "It's not what you say — it's what they hear." How the advice, "It's not what you say; it's what they hear," reshaped the way he communicates, coaches, and leads. How playing alongside the world's top golfers at Whisper Rock revealed the mindset shift that separates good from great — and how Josh applied it to his leadership. Download a free chapter of Don Yaeger's new book on mastering The Business of Storytelling Do you want to write a book? In my new role as Publisher at Forbes Books and with the incredible resources and expertise of their team, we're making it easier than ever to help YOU to tell your story. Send us a message here to get started: https://books.forbes.com/don/  Looking for a speaker for your next event? From more than 30 years of interviewing and studying the greatest winners of all time Don offers these live and virtual presentations built to inspire your team towards personal and professional greatness.  Special thanks to Lilly Mae Stewart and Abbie Brandt for making this episode possible.