Ayotte’s Billboard Battle Over Tax Holidays | Boston News

New Hampshire Governor Kelly Ayotte is turning up the heat on Massachusetts with a rolling billboard blasting Boston, mocking the state’s sales tax holiday — a move she’s pulled before and that underscores her broader campaign to position New Hampshire as the better alternative. While Massachusetts waives its 6.25% sales tax on most items under $2,500 to boost weekend spending, Ayotte’s jab highlights the contrast — and her warning that New Hampshire must never become like Massachusetts. Governor Maura Healey’s team fired back, reminding voters that Massachusetts’ real draw is its people, jobs, and services — including those from across the border. It’s classic political theater: using tax policy as a wedge issue in a tight reelection race. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/f54a49fc5925b97c