B Corp Benefits

After 20 years leading advertising and marketing campaigns, in 2004 Anne founded Sagent in response to a dare: “What would you do if you knew you could not fail?” Her answer: create an agency focused exclusively on creating positive social change that has a healthy culture and workplace.  Sagent is now an award-winning company and Sacramento’s only certified B Corp that develops strategic branding, marketing, and public outreach campaigns for public agencies, nonprofits, and “companies with a conscience.”Anne joins Mark to talk about her entrepreneurial journey and the core values that drive her which dovetails nicely into how and why she pursued getting Sagent certified as a B Corp.   Tune in!